When designers and boutique owners realize how much work goes in to getting the business side of their brand going they feel frustrated, at times stuck and unsure about what comes first. Sometimes, as fashion startupers coming from a creative background, we find it difficult to sort out what is vitally important and what can be handled tomorrow. Frustrating, I know.
The good news is there’s one way to eliminate this frustration – create a clear and detailed plan of action designed to help you achieve your business goals. Your marketing plan.
A clear step-by step Fashion Business Marketing Plan includes:
Preparation – 2 weeks.
1 follow-up session is included.
I can say that everything that Marina has done for my brand - creating brand storytelling, writing product descriptions, developing pitching presentation - has exceeded my expectations. Marina helped me articulate our brand story and put in words that described everything that was on my mind. She expressed our brand’s vision and positioning through compelling storytelling. We love the visual strategy she developed for our Instagram account. It’s so in line with the concept of our brand. With her help our brand materials look superb and my brand manager has been trained to be prepared and confident when pitching fashion retailers. Marina is a true marketing professional, and I highly recommend you work with her.
Marina worked with our brand to promote our New Year Event. As a result, we got valuable media exposure. I definitely recommend working with Marina. She is very knowledgeable and extremely responsive. A wonderful combination of charm and firm commitment, key traits when executing any type of project.
Marina brought us a lot of new ideas while taking care of my Social Media accounts. Such as improving our profile description, emphasize a consistent brand identity, and strengthen and communicate a clear value proposition through each update. She armed us with a strong editorial calendar that enabled us to maintain a consistent presence on social media and attract quality followers. She showed genuine commitment to help us get results and brand communication success. Thank you for all advice and insights!
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